Concept development


The food sector is always on the move. Every day new product emerge to respond to trends. In the early days, dinner was mainly potatoes, vegetables and meat. Nowadays, our dinner has much more variety. There are Vega-burgers, (luxury) salads or other dishes with foreign influences available.

As a buyer and category manager sometimes it is hard to keep up with all these trends. Therefore, we are keen to help you find (new) brands, products and concepts that should contribute to the differentiation of your product range and maximize the return on your store.

Sales improvement

Based on market research and our experiences, we look at the composition of the ‘ average ‘ store visitor of your store.

Are there large groups with a certain origin? We respond to that by composing a product range which will appeal to them. In doing so, we get the relevant brands out of the country itself, so that it is very recognizable to the consumer.

Shelf plan

It has been long known, that the layout of the shelves has an effect on the consumer’s buying behaviour. From our years of experience we know what is relevant for the shopper.

Together with you we determine the best shelf layout. We use digital resources, but also a physical setup of a shelf is still a very effective method. Each millimeter of the shelf has to be optimized. After a certain period of time we evaluate whether the new layout and product range has had the intended effect. If necessary we will further optimize the layout or product range.

Case study

In the Rotterdam region, in consultation with the shop owner, we decided to expand the dairy products. The halal products that were added were all from well-known Turkish brands. This was recognizable for the store public and therefore felt familiar to them. After a period of 6 months, a turnover increase of 6% was realized.

Expressed in figures

  • Increase number of shoppers 21% 21%
  • Reduction wastage (less throwing away) 14% 14%
  • Turnover increase 6% 6%

Do you want to improve your sales?

Would you like to know what we can do for your shop and product range? Please feel free to contact us.

Inno Food Company

Lorentzweg 1a
4131 PH Vianen

T: +31 347 355 502
E: info@innofoodcompany.com

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Inno Food Company

Lorentzweg 1a
4131 PH Vianen

T: +31 347 355 502
E: info@innofoodcompany.com

© 2019 | Design & Realization: Pica2Studio

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© 2019 | Design & Realization: Pica2Studio